For three decades, the sun has risen on the beautiful ships of Princess Cruises. Spacious staterooms, many with private balconies, offer a luxury that Princess has now made affordable to all. Comparable in size to other recently built vessels, Princess Cruises' ships carry significantly fewer passengers. And Princess Cruises' newest vessels, offer choice and variety, intimacy and spaciousness, with multiple dining rooms and entertainment lounges and fabulous amenities including everything from computerized golf centers to a virtual reality center. Princess Cruises' fleet offers more staterooms with private balconies than any other, more dining options so you can dine where you want, when you want, and more entertainment variety than ever before with as many as three different theaters playing nightly.

From its modest beginnings in 1965 with a single ship cruising to Mexico, Princess has grown to become one of the premiere cruise lines in the world. Today, its fleet carries more than a million passengers each year to more worldwide destinations than any other major line.

Considered one of the most recognized cruise lines in the world, Princess Cruises was catapulted to stardom in 1977 when Pacific Princess was cast in a starring role on a new television show called "The Love Boat." The weekly series, which introduced millions of viewers to the still-new concept of a sea-going vacation, was an instant hit and both the company name and its "seawitch" logo have remained synonymous with cruising ever since.

Innovation in Passenger Choices
Princess' modern fleet has grown considerably in recent years. Building on past success, Princess is continually evolving to meet the needs of today's vacationer.

Princess has an emphasis on passenger choice that is apparent across the fleet, with each vessel offering its own unique version of a host of multiple dining options and locations; flexible and varied entertainment selections; renowned customer service; and a full complement of onboard activities.

Affordable Luxury
In addition to incorporating a wide range of choices, vessels in the Princess fleet are specifically designed to provide the ultimate in affordable luxury. No matter the size of the ship, public spaces are designed to feel intimate and are decorated in a contemporary style, allowing passengers to enjoy themselves in an informal, relaxed onboard atmosphere that mirrors today's lifestyles.

Worldwide Destinations
Princess' philosophy of choice is also reflected in its sailing schedule. Offering voyages to more worldwide cruise destinations than any other major line, Princess has nearly 100 itineraries ranging from seven to over 100 days. The line sails to all seven continents and calls at approximately 280 ports around the world. Destinations include the Caribbean, Alaska, Panama Canal, Europe, Mexican Riviera, South America, Australia/New Zealand, South Pacific, Hawaii, Tahiti/French Polynesia, Asia, India, Africa, Canada/New England, Antarctica and world cruises.

Having led the way in Gulf of Alaska cruising, Princess maintains a strong presence in Alaska. Through its Seattle-based Princess Tours division, the company operates a wide variety of spectacular land and sea experiences in the majestic "Land of the Midnight Sun." The largest cruise and tour operator in the state, Princess operates as many as eight cruise ships, five riverside wilderness lodges, luxury Princess Rail domed rail cars, and a fleet of deluxe motor coaches; allowing cruise passengers to connect seamlessly to a landside tour and experience several distinctly unique facets of the Alaska wilderness in a single trip.